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South African Phindile Sithole-Spong was born HIV positive, but only found out when she was 19, after both her parents had died. She has been fighting against the stigma ever since, and she has recently started an organisation called Rebranding HIV - which aims to change the image of the virus among her generation of young Africans.
Through the utilization of branding strategies to target various issues around HIV/AIDS and SRH, Rebranding HIV is able to “Build the bridge to understanding” through the creation of tools, workshops, merchandise and talks that take into consideration the particular needs of each client. By looking at the gender, race, religious and socio-economic background of a particular group of people, Rebranding HIV is then able to create new and innovative ways to talk to the client and its target audience about issues around HIV/AIDS and SRH.
AIDS.gov National HIV/AIDS Strategy Feed